During my spells working at Avon, a leading name in the direct to customer cosmetics industry, I created a wide range of digital focussed assets.

Each month Avon requires assets that work across a number of digital platforms and formats. I created a style that can be replicated month by month with different products and deals. Working closely with a copywriter I had to create assets for a wide range of products while making sure they represented Avon as a brand. I wanted the key information to stand out so I made use of varying font weights. These social assets had to work as stand alone assets as well as in carousels.

Each month I also worked on the creation of multiple Avon digital brochures. These are all hosted online and used by reps and customers across the UK.