Within my role at Avon, I was responsible for creating the UK printed brochure spreads. The aim of the pages are to generate sales while still providing the customer with all the information they may need. The main challenge is that most customers don’t get to see the product so I have to create the pages in a way that any potential questions are answered straight away. The layout is key as all shade colours need to be included. I have been able to create pages that are relevant and engaging for the UK market.

Also, each year Avon has four key headline product launches. I created a wide range of assets that all needed to work together and be consistent while having impactful visuals. This was where consistency was key as I created social assets, Facebook and email headers and multiple print assets.

The launch was a great success with lots of engagement from Avon customers and representatives.